“As a visual storyteller what I look for in scenarios is a language that goes deeper, emotionally connects and in doing so the sum of the whole will not only tell stories but make us embrace them, feel them. My approach is to immediately go inside scenes in order to capture those moments that truly telegraph that feeling, that idea. The more I explore filmmaking the more this approach has revealed itself as a way to find a true centre. Filmmaking is very much a response to the moment and I am always hunting for that stimulation of ideas, of place, of people, of change, as the core to evolvement.”

The work of Jeffrey Darling simply takes our breath away. It could be in its sheer grandeur of place or the flutter of an eyelid, but what it gives you is that feeling of being within the moment: inside it. The ideas somehow feel more intimate, more beautiful, more memorable. The stories he tells don’t feel scripted. It is as if something is happening and Darling has just been lucky to be there to capture it.

Regarded as one of the world’s most successful commercial directors, Jeffrey’s unique directorial aptitude and vision is highly sought-after by creative teams and clients globally both in traditional formats as well as new media. His recent campaign for Lexus GS received over 8 million hits within the first 3 weeks of going live online.

As a director/ director of photography with a highly original vision, Jeffrey is constantly looking for new inspiration and to push himself. Whilst his work continues to evolve and shift in the ever-changing film landscape he strongly believes that his best work results from a successful collaboration between the agency, the client and his team.

Originally one of Australia’s most internationally acclaimed cinematographers for films, commercials and music videos, he was awarded the Australian Film
Institute’s Best Achievement in Cinematography for his work on the feature film “The Crossing”, starring Russell Crowe. When Darling made the transition to directing he received immediate success and was included in the ‘Best New Director’s in the World’ Showcase, Cannes Film Festival, 1992.

Industry accolades have continued, winning major awards in Australia, USA, UK and Germany. Kodak have recognized his contribution to excellence in Cinematography with three honorary awards: the Kaleidoscope Salute to Music Video Cinematography, the Kodak Vision Award at the 1999 AICP Show, New York, and for Excellence in Cinematography at the 2002 AICP Show, New York. His work for Jaguar and Boeing are in the permanent collection of the Museum of Modern Art, New York.

Jeffrey continues to work on major worldwide campaigns for prestigious clients such as Louis Vuitton Moet Hennessy (LVMH), BMW, Qantas, Diners Club, Pernod Ricard, American Express, Maybelline, Jaguar, Volvo, Coca-Cola, Cathay Pacific and Lexus, to name a few.